Softury

1. Introduction

Welcome to Softury! We value your privacy and want to be open and transparent about how we collect and use your personal data. In this privacy policy, you can read what we do and what your rights are.

2. Which personal data do we collect?

We collect different types of data depending on your interaction with our services:

Technical data: such as IP address, browser, device information and cookies.
Personal data: name, email address and business information you provide during sign-up and onboarding.
Payment data: via our payment partner Stripe (Softury has no direct access to payment details).
Use of our portal: data about your settings, media library and form submissions on your website.
Integrations: data necessary to manage and use your third-party connections (such as Google Ads, Analytics).

3. How do we collect your data?

Directly through forms and your use of our portal.
Through cookies and similar technologies used on our website.
Through integrations with third parties for marketing and analytics (for example Google, Meta).
Through your consent and preferences provided via our cookie consent system.

4. Why do we process your data?

We use your data to:

Improve and manage our website and services.
Manage your account and your settings in our portal.
Process payments via Stripe.
Better target and optimize marketing campaigns and advertisements.
Comply with legal obligations.
Maintain contact with you when necessary.

5. On what legal basis do we process your data?

We process your personal data based on:

Consent: for example for marketing cookies and tracking pixels.
Performance of the contract: for example your account management and payment processing.
Legitimate interests: for example improving our services and securing our systems, as long as this does not harm your rights.

6. Cookies and similar technologies

Which cookies do we use?

Strictly necessary cookies: essential for the functioning of the website.
Functional cookies: for personal settings and functionality.
Analytical cookies: to understand the use of our website (such as Google Analytics).
Marketing cookies: for targeted ads and conversion tracking (such as Google Ads and Meta Pixel).

Your cookie preferences

On your first visit, you can indicate via our cookie bar which cookies you accept. You can always adjust your preferences through the cookie settings in our portal or on the website.

We use Google Tag Manager with Consent Mode to ensure that marketing and analytics cookies are only loaded after your consent.

7. With whom do we share your data?

We only share your data with parties that help us provide our services, such as:

Google (Analytics, Ads)
Meta (Facebook Pixel)
Stripe (payment processing)
Any other marketing partners you connect via our portal

All these parties are contractually required to handle your data securely and only use it for the agreed purposes.

8. Data transfer outside the EU

Some of our partners are located outside the European Union, for example in the United States. We ensure these parties comply with applicable privacy regulations, including through the use of standard contractual clauses.

9. How long do we store your data?

We do not store your personal data longer than necessary for the purposes for which it was collected or as long as required by law.

10. Your rights

You have the right to:

Request access to your personal data.
Have incorrect data corrected.
Restrict or object to certain processing activities.
Request deletion of your data (where possible).
Withdraw your consent for example for marketing cookies.
File a complaint with the Dutch Data Protection Authority.

11. How do we protect your data?

We take appropriate technical and organizational measures to protect your personal data against misuse, loss, and unauthorized access.

12. Contact

If you have any questions, please contact our customer service via our website or email us at info@softury.com.

13. Changes to this privacy policy

We may update this privacy policy. The most current version is always available on our website.

Softury Privacy Policy